Writing Success Stories
Whether you call them CAR (challenge, action, result), STAR (situation, task, action, result), PAR (problem, action, result) or OAR (opportunity, action, result) stories, these stories are a critical component in your resume, leadership addendum, positioning statement and other marketing collateral, as well as in your interview.
When creating success stories, select ones that will demonstrate and showcase your executive brand. This is what will help you attract the right type of position. Actions always speak louder than words and are often times more effective because you’re helping the recruiter understand the value you bring to his/her organization.
- Explain the situation, challenges, roadblocks and extenuating circumstances. For example, what made this initiative difficult? What impact would it have on the organization if it were fixed? The impact may be different than the actual results, so consider both outcomes and include both if appropriate.
- Explain the actions you took to resolve the problem and who was involved in solving the problem. The amount of detail you include will vary depending on the venue. For example, in your resume, you will need to keep your actions to a minimum to meet traditional page length requirements. However, in your addendum and your interview, you can expand on your actions in greater detail.
- Explain the results or outcomes. How did the results impact revenues, profits, marketshare, stakeholder or shareholder value? What did the results enable the company to do? What was the strategic importance–the long-term impact on the company?
- Optionally, you may want to include the knowledge and expertise you had that enabled you to solve the problem. Or, you might want to include what knowledge or skills you had to quickly learn/develop to solve the problem.
Be sure your success stories include the who, what, when, where and how.