Just Awarded Reach Certified Online Identity Strategist
Managing your online identity has become so critical that I eagerly signed up for this certification program presented by William Arruda as soon as I heard about it. While I try to keep up to date on new media, it’s an ever changing landscape with new applications continually emerging. The course was fascinating and covered a structured approach that included evaluating, diagnosing, planning, implementing and measuring.
Some of the stats provided included:
- Microsoft, 2009 — 79% of US hiring managers and recruiters reviewed online information about job applicants.
- Microsoft, 2009 — 70% rejected candidates based on what they found.
- Hill & Knowlton — 87% believe the CEO’s reputation is an important part of a company’s reputation.
The online venues provide an opportunity for executives to position themselves as a thought leader. It’s also a critical tool for ongoing career marketing and management.
Howard Nestler, CEO of Executive Options states: “The greater the visibility enjoyed by an executive, the greater the value of his or her compensation…an executive can increase the amount of his or her compensation by increasing one statistic; the number of CEOs and decision-makers in a sector that are aware of the executive’s accomplishments. The typical executive sees himself or herself as an employee and not as a brand.”
I’ll be writing more about these topics in the weeks to come to help you increase your visibility.