Create a plan to take your brand to market.
You can have an incredible brand, but if no one knows about it, you’re not going to experience much success in your career.
Once you’ve identified your brand, create a promotional strategy to make your brand come alive. Decide who your target audience will be, what channels you’ll use to promote your brand, and how frequently you’ll promote your brand.
It’s important to communicate and manage your brand on an ongoing basis … not just when you’re looking for your next position. Building a brand reputation takes time.