Executive Branding Tip 7

Communicate your brand so your network can provide you with appropriate connections.

If your contacts are crystal clear about your brand, it enables them to provide you with appropriate connections. Alternatively, if you tell your network you are able to solve six different types of problems for companies, the vagueness creates uncertainty in their minds. Seldom will your contact hear a senior management executive seeking advice on six different types of problems at one time.

However, if you communicate to your contacts that you solve a specific type of problem for companies, that’s a more memorable statement and will most likely connect in the contact’s mind when s/he hears a senior management executive looking for a solution to his or her problem.

Share and Enjoy:

Beverly Harvey, an executive career coach and job search strategist for senior-level and C-level executives, is passionate about identifying her clients’ unique talents, crystallizing their brand, articulating their value proposition, and creating dynamic marketing materials and job search strategies to achieve a successful landing. She is the author of the book "Landing An Executive Position" and has contributed to 23 career books. >>>Certifications include: *** Credentialed Career Manager *** Certified Career Management Coach *** Certified Job & Career Transition Coach *** Reach Certified Personal Branding Strategist *** Reach Certified Social Branding Analyst *** Certified 360Reach Analyst *** Certified Executive & Leadership Development Coach *** Certified Job Search Strategist *** Certified Social Media Career Strategist *** Certified On-line Identity Manager *** Master Resume Writer *** Certified Professional Resume Writer

Tagged with: