Executive Branding Tip 3
Brand yourself to command the compensation you deserve.
Brand yourself as “THE” solution to a particular type of problem and back it up with demonstratable proof. The higher the perceived value you can create, the greater the compensation you can command.
The distinctive value inherent in a brand can lead companies to offer extraordinary compensation packages. CNN Money.com lists the 20 highest paid CEOs with Larry Ellison, CEO of Oracle topping the list at $84.5 million. A few other top earners include: Ray Elliott, Boston Scientific; Ray Irani, Occidental Petroleum; Mark Hurd, Hewlett-Packard; James Hackett, Anadarko Petroleum.