Category: Book Excerpts

Developing a Targeted Mailing List

Posted on by Beverly Harvey Posted in Book Excerpts, Job Search

There are two basic schools of thought on direct mail aimed at locating a new position, commonly referred to as mass mailings and targeted direct mailings. The former relies on the premise that if enough letters and résumés are mailed,…

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Land a Rewarding Executive Position with a Dynamic Portfolio

Posted on by Beverly Harvey Posted in Book Excerpts, Branding

Long gone are the days of sending out resumes cut and pasted from Internet resume templates. For executives going through the career transition process this manner of applying for positions will simply not cut it. While boilerplate cover letters and…

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How to Leverage Blogs in Your Job Search

Posted on by Beverly Harvey Posted in Book Excerpts, Job Search

One of the more productive tools to make high-level executive contacts has turned out to be blogging. Many savvy job seekers are now including blogs as part of their research and networking strategy to find executive positions. Likewise, recruiters are…

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Elevator Pitch

Posted on by Beverly Harvey Posted in Book Excerpts, Networking

Your elevator pitch is a twenty-to thirty-second statement that tells networking contacts and company decision makers that you have what it takes to resolve their outstanding problem(s). It’s centered on your branded value proposition, what you offer, what you bring…

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Seven Ways to Keep in Touch with Your Contacts

Posted on by Beverly Harvey Posted in Book Excerpts, Branding, Career Coaching, Career Management, Job Search, Networking, Online Identity

Keith Ferrazzi, author of Never Eat Alone recommends that you build your network before you need it and keep in touch with your network on an ongoing basis. He also recommends that you periodically connect with each of your contacts to…

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What is Networking?

Posted on by Beverly Harvey Posted in Book Excerpts, Networking

Networking is about building relationships and making connections with people who will lead you to jobs. What makes it especially effective is its quid-pro-quo aspect: it’s about helping others who can also help you. Bear in mind that it’s a…

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Why Pursue The Hidden Job Market

Posted on by Beverly Harvey Posted in Book Excerpts, Job Search

Are you ready for a shocking statistic? A review of the Department of Labor’s Bureau of Labor Statistics report states that the majority of all jobs are hidden or unadvertised. The actual percentage changes month to month but has been…

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Are You Crystal Clear About Your Value Proposition?

Posted on by Beverly Harvey Posted in Book Excerpts, Branding, Interviewing

Your branded value proposition is your unique promise of value. It is a statement of the tangible results a company expects to gain by hiring you. But how do you define this value and, most importantly, how do you demonstrate…

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Is Your Brand In Alignment With Your Goals?

Posted on by Beverly Harvey Posted in Book Excerpts, Branding

Personal branding is the future of executive career management. It means identifying and communicating what makes you unique, relevant, and compelling so that you can reach your career goals and achieve your purpose. Personal branding is about differentiation. It’s about…

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Are You Executing A Passive Or Active Job Search?

Posted on by Beverly Harvey Posted in Book Excerpts, Job Search

There are two basic types of job seekers: passive and active. Passive job seekers are those who choose the path of least resistance. They typically just send out résumés, then sit back and wait for a response. Active job seekers…

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