There are two basic schools of thought on direct mail aimed at locating a new position, commonly referred to as mass mailings and targeted direct mailings. The former relies on the premise that if enough letters and résumés are mailed,…
Category: Book Excerpts
Developing a Targeted Mailing List
Tagged with: Job Search, job search tools, letters, Networking, Research, strategy, targeted job search
Land a Rewarding Executive Position with a Dynamic Portfolio
Long gone are the days of sending out resumes cut and pasted from Internet resume templates. For executives going through the career transition process this manner of applying for positions will simply not cut it. While boilerplate cover letters and…
How to Leverage Blogs in Your Job Search
One of the more productive tools to make high-level executive contacts has turned out to be blogging. Many savvy job seekers are now including blogs as part of their research and networking strategy to find executive positions. Likewise, recruiters are…
Elevator Pitch
Your elevator pitch is a twenty-to thirty-second statement that tells networking contacts and company decision makers that you have what it takes to resolve their outstanding problem(s). It’s centered on your branded value proposition, what you offer, what you bring…
Seven Ways to Keep in Touch with Your Contacts
Keith Ferrazzi, author of Never Eat Alone recommends that you build your network before you need it and keep in touch with your network on an ongoing basis. He also recommends that you periodically connect with each of your contacts to…
What is Networking?
Networking is about building relationships and making connections with people who will lead you to jobs. What makes it especially effective is its quid-pro-quo aspect: it’s about helping others who can also help you. Bear in mind that it’s a…
Why Pursue The Hidden Job Market
Are you ready for a shocking statistic? A review of the Department of Labor’s Bureau of Labor Statistics report states that the majority of all jobs are hidden or unadvertised. The actual percentage changes month to month but has been…
Are You Crystal Clear About Your Value Proposition?
Your branded value proposition is your unique promise of value. It is a statement of the tangible results a company expects to gain by hiring you. But how do you define this value and, most importantly, how do you demonstrate…
Tagged with: Bottom Line Impact, Top Line Impact, Value, Value Proposition, Value To Company, Value To Employer
Is Your Brand In Alignment With Your Goals?
Personal branding is the future of executive career management. It means identifying and communicating what makes you unique, relevant, and compelling so that you can reach your career goals and achieve your purpose. Personal branding is about differentiation. It’s about…
Are You Executing A Passive Or Active Job Search?
There are two basic types of job seekers: passive and active. Passive job seekers are those who choose the path of least resistance. They typically just send out résumés, then sit back and wait for a response. Active job seekers…
The executive job market is fiercely competitive and requires a multi-channel marketing approach. Landing an Executive Position is filled with strategies and resources to help the senior-level executive land the next position quickly.
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