Beverly Harvey, an executive career coach and job search strategist for senior-level and C-level executives, is passionate about identifying her clients’ unique talents, crystallizing their brand, articulating their value proposition, and creating dynamic marketing materials and job search strategies to achieve a successful landing. She is the author of the book "Landing An Executive Position" and has contributed to 23 career books.
*** Credentialed Career Manager
*** Certified Career Management Coach
*** Certified Job & Career Transition Coach
*** Reach Certified Personal Branding Strategist
*** Reach Certified Social Branding Analyst
*** Certified 360Reach Analyst
*** Certified Executive & Leadership Development Coach
*** Certified Job Search Strategist
*** Certified Social Media Career Strategist
*** Certified On-line Identity Manager
*** Master Resume Writer
*** Certified Professional Resume Writer
Whether you call them CAR (challenge, action, result), STAR (situation, task, action, result), PAR (problem, action, result) or OAR (opportunity, action, result) stories, these stories are a critical component in your resume, leadership addendum, positioning statement and other marketing collateral, as well as in your interview.
Most executives don’t want to think about it when they accept a new position, but with tenure averaging three to five years, it’s a near certainty that one day they will leave their new employer. While companies are not required…
Integrate your brand in to your career marketing materials. Weave your clear and compelling brand into your value proposition, accomplishment statements, resume, online bios and profiles, letters, website, blog, web portfolio, career biographies, positioning statements, leadership philosophy, and any other…
Create a strategy for developing brand equity. As in traditional marketing, your executive brand should remain consistent throughout all of your marketing channels to build brand equity. The positive feelings your target audience accumulates about you is what makes your…
Create a plan to take your brand to market. You can have an incredible brand, but if no one knows about it, you’re not going to experience much success in your career. Once you’ve identified your brand, create a promotional…
Communicate your brand so your network can provide you with appropriate connections. If your contacts are crystal clear about your brand, it enables them to provide you with appropriate connections. Alternatively, if you tell your network you are able to…
Communicate your brand to intensify your leadership persona. You leadership brand communicates your identity and distinctiveness as a leader in your field. It communicates the value you offer. Your leadership persona is the single most powerful point of attraction. Companies…
Brand yourself to gain a competitive advantage. Branding is being known for making the most significant contribution in your particular area of expertise – it’s reputational power. If you’re high profile and well known … you’ll be the “hunted” rather…
A strong brand marketed enterprise-wide could help you retain your current position. The greater the number of people who could potentially fill your role in the company, the more disposable your appear. Begin now to position yourself as indispensable by communicating your brand to every executive above you in the organization.
Brand yourself as “THE” solution to a particular type of problem and back it up with demonstratable proof. The higher the perceived value you can create, the greater the compensation you can command.