Author: Beverly Harvey
Beverly Harvey, an executive career coach and job search strategist for senior-level and C-level executives, is passionate about identifying her clients’ unique talents, crystallizing their brand, articulating their value proposition, and creating dynamic marketing materials and job search strategies to achieve a successful landing. She is the author of the book "Landing An Executive Position" and has contributed to 23 career books. >>>Certifications include: *** Credentialed Career Manager *** Certified Career Management Coach *** Certified Job & Career Transition Coach *** Reach Certified Personal Branding Strategist *** Reach Certified Social Branding Analyst *** Certified 360Reach Analyst *** Certified Executive & Leadership Development Coach *** Certified Job Search Strategist *** Certified Social Media Career Strategist *** Certified On-line Identity Manager *** Master Resume Writer *** Certified Professional Resume Writer

Executive Branding Tip 8

Create a plan to take your brand to market. You can have an incredible brand, but if no one knows about it, you’re not going to experience much success in your career. Once you’ve identified your brand, create a promotional

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Executive Branding Tip 7

Communicate your brand so your network can provide you with appropriate connections. If your contacts are crystal clear about your brand, it enables them to provide you with appropriate connections. Alternatively, if you tell your network you are able to

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Executive Branding Tip 6

Communicate your brand to intensify your leadership persona. You leadership brand communicates your identity and distinctiveness as a leader in your field. It communicates the value you offer. Your leadership persona is the single most powerful point of attraction. Companies

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Executive Branding Tip 5

Brand yourself to gain a competitive advantage. Branding is being known for making the most significant contribution in your particular area of expertise – it’s reputational power. If you’re high profile and well known … you’ll be the “hunted” rather

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Executive Branding Tip 4

A strong brand marketed enterprise-wide could help you retain your current position. The greater the number of people who could potentially fill your role in the company, the more disposable your appear. Begin now to position yourself as indispensable by communicating your brand to every executive above you in the organization.

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Executive Branding Tip 3

Brand yourself as “THE” solution to a particular type of problem and back it up with demonstratable proof. The higher the perceived value you can create, the greater the compensation you can command.

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Executive Branding Tip 2

Use your brand to drive and manage your career. Take a “proactive” stance rather than waiting until there’s a setback in your employment status or career that sends you into a tailspin. Proactive executives don’t feel that putting out fires

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Executive Branding Tip 1

Brand yourself to help you achieve your personal and professional goals. When your brand is in alignment with the work you do, you’ll feel rewarded and fulfilled. If you come home from work and feel like your job is draining

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Complimentary Teleseminar

During the complimentary teleseminar, I’ll also be introducing my new “Branding for Career Success” program designed specifically for executives who want to identify, communicate and market their unique brand. This eight-week program starting May 25th will undoubtedly position you in the market place and attract opportunities that align with YOUR brand, talents and expertise.

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Tips for Ensuring Your Resume is Compelling

Never has the job market been so competitive and brimming with extraordinary talent. Today’s executive resume must be a professional marketing piece that sets you apart from your competitors. Gone are the days when you can compile a chronological history of your work experience and expect it to generate interviews. Your resume must be a marketing piece that is targeted to a specific audience and clearly demonstrates value.

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