⇒ Can the readers of your resume discern – by glancing at it for just a few seconds – what you want to do in your next job and the most important selling point(s) you bring to that job? If not, you’ve committed the blunder of an unfocused resume. To ensure a sharp focus, you will …
While most executives have a multi-page resume, the one-page resume is a valuable tool to include in your executive portfolio. You’ll most likely be using your resume in a multitude of ways. While an executive search firm may not mind reading your two- or three-page resume, you most likely should have a one-page resume for …
Regardless of how you plan to distribute your resume, keywords or buzzwords are a critical element in marketing yourself to the prospective employer.
In today’s economy where hiring decision makers are extremely risk adverse and will only consider executives who are a “perfect fit” for the organization, it is important to target your resume.
Whether you call them CAR (challenge, action, result), STAR (situation, task, action, result), PAR (problem, action, result) or OAR (opportunity, action, result) stories, these stories are a critical component in your resume, leadership addendum, positioning statement and other marketing collateral, as well as in your interview.
Integrate your brand in to your career marketing materials. Weave your clear and compelling brand into your value proposition, accomplishment statements, resume, online bios and profiles, letters, website, blog, web portfolio, career biographies, positioning statements, leadership philosophy, and any other self-marketing materials you have created.
Never has the job market been so competitive and brimming with extraordinary talent. Today’s executive resume must be a professional marketing piece that sets you apart from your competitors. Gone are the days when you can compile a chronological history of your work experience and expect it to generate interviews. Your resume must be a marketing piece that is targeted to a specific audience and clearly demonstrates value.
In this highly competitive market, it’s critical that your resume and cover letter be specifically geared toward a specific opportunity. One size does not fit all! Customized marketing documents are crucial for senior-level executives. Following are several areas that will need to be customized: Function – It’s critical to target your resume to the functional …
