Writing Success Stories

Whether you call them CAR (challenge, action, result), STAR (situation, task, action, result), PAR (problem, action, result) or OAR (opportunity, action, result) stories, these stories are a critical component in your resume, leadership addendum, positioning statement and other marketing collateral, as well as in your interview.

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Executive Branding Tip 10

Integrate your brand in to your career marketing materials. Weave your clear and compelling brand into your value proposition, accomplishment statements, resume, online bios and profiles, letters, website, blog, web portfolio, career biographies, positioning statements, leadership philosophy, and any other self-marketing materials you have created.

Tips for Ensuring Your Resume is Compelling

Never has the job market been so competitive and brimming with extraordinary talent. Today’s executive resume must be a professional marketing piece that sets you apart from your competitors. Gone are the days when you can compile a chronological history of your work experience and expect it to generate interviews. Your resume must be a marketing piece that is targeted to a specific audience and clearly demonstrates value.

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How to Improve Your Response Rate

In this highly competitive market, it’s critical that your resume and cover letter be specifically geared toward a specific opportunity. One size does not fit all! Customized marketing documents are crucial for senior-level executives. Following are several areas that will need to be customized: Function – It’s critical to target your resume to the functional …

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