Long gone are the days of sending out resumes cut and pasted from Internet resume templates. For executives going through the career transition process this manner of applying for positions will simply not cut it. While boilerplate cover letters and generic resumes littered with a few keywords here and there may work for entry level …
Personal branding is the future of executive career management. It means identifying and communicating what makes you unique, relevant, and compelling so that you can reach your career goals and achieve your purpose. Personal branding is about differentiation. It’s about leveraging what makes you exceptional so you stand out from the myriad others who offer …
Create a strategy for developing brand equity. As in traditional marketing, your executive brand should remain consistent throughout all of your marketing channels to build brand equity. The positive feelings your target audience accumulates about you is what makes your brand a valuable asset. Building a brand requires you to gain name recognition for your …
Create a plan to take your brand to market. You can have an incredible brand, but if no one knows about it, you’re not going to experience much success in your career. Once you’ve identified your brand, create a promotional strategy to make your brand come alive. Decide who your target audience will be, what …
Communicate your brand so your network can provide you with appropriate connections. If your contacts are crystal clear about your brand, it enables them to provide you with appropriate connections. Alternatively, if you tell your network you are able to solve six different types of problems for companies, the vagueness creates uncertainty in their minds. …
Communicate your brand to intensify your leadership persona. You leadership brand communicates your identity and distinctiveness as a leader in your field. It communicates the value you offer. Your leadership persona is the single most powerful point of attraction. Companies expect to pay a premium for brands as is evident in the list of highest …
Brand yourself to gain a competitive advantage. Branding is being known for making the most significant contribution in your particular area of expertise – it’s reputational power. If you’re high profile and well known … you’ll be the “hunted” rather than the “hunter” and you’ll have senior executives, board members and recruiters calling you. Executives …
A strong brand marketed enterprise-wide could help you retain your current position. The greater the number of people who could potentially fill your role in the company, the more disposable your appear. Begin now to position yourself as indispensable by communicating your brand to every executive above you in the organization.
Brand yourself as “THE” solution to a particular type of problem and back it up with demonstratable proof. The higher the perceived value you can create, the greater the compensation you can command.
Use your brand to drive and manage your career. Take a “proactive” stance rather than waiting until there’s a setback in your employment status or career that sends you into a tailspin. Proactive executives don’t feel that putting out fires all day is a very effective way to run a business or manage their career. …
