CMO | HarveyCareers

Outlook for the Chief Medical Officer Role

What You Need to Know Right Now to Level Up as a CMO The watchwords for the role of Chief Medical Officer (CMO) are “change” and “evolution.” No longer solely focused on patients in hospitals, CMOs are now often charged with leading sweeping transformation. Martha Sonnenberg, MD, suggests numerous new competencies required of CMOs, including …

2019 Outlook for the CMO Role

What You Need to Know this Year to Level Up as a Chief Marketing Officer “Growth” is the watchword for today’s CMOs. With some experts characterizing CMOs as “Chief Growth Officers,” the growth imperative is increasingly expected of this role. Jean-Baptiste Coumau, Tom French, and Laura LaBerge note in the Harvard Business Review that to …