Outlook for the Chief Commercial Officer Role

What You Need to Know Right Now to Level Up as a CCO Chief Commercial Officer (CCO), like several C-Suite roles, overlaps with other roles, such as Chief Marketing Officer, Chief Sales Officer, and even customer-focused roles such as Chief Customer Officer, and Chief Experience Officer. The CCO role, sometimes known as Chief Commercialization Officer, …

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Outlook for the Chief Creative Officer Role

What You Need to Know Right Now to Level Up The watchword for the Chief Creative Officer role is “change.” Headlines of articles about the role often refer to “evolution,” a “murky future,” and a function redefined by digital transformation. Some practitioners note the role has become more collaborative and that it veers more toward the …

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Outlook for the Chief Communications Officer Role

What You Need to Know Right Now to Level Up as a CCO Chief Communications Officer (CCO), a relative newcomer to the C-Suite, is often characterized as a more contemporary name for Public Relations Officer. But since, arguably, corporate communications has changed more since the turn of this century than just about any other organizational function, …

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