Communicate your brand to intensify your leadership persona.
You leadership brand communicates your identity and distinctiveness as a leader in your field. It communicates the value you offer. Your leadership persona is the single most powerful point of attraction. Companies expect to pay a premium for brands as is evident in the list of highest paid executives referenced in Tip 3.
Branding means positioning yourself, through your actions and value, so that people feel an irresistible urge to listen to your advice … to hire you … and seek out your leadership.