Communicate your brand so your network can provide you with appropriate connections. If your contacts are crystal clear about your brand, it enables them to provide you with appropriate connections. Alternatively, if you tell your network you are able to solve six different types of problems for companies, the vagueness creates uncertainty in their minds. …
Communicate your brand to intensify your leadership persona. You leadership brand communicates your identity and distinctiveness as a leader in your field. It communicates the value you offer. Your leadership persona is the single most powerful point of attraction. Companies expect to pay a premium for brands as is evident in the list of highest …
Brand yourself to gain a competitive advantage. Branding is being known for making the most significant contribution in your particular area of expertise – it’s reputational power. If you’re high profile and well known … you’ll be the “hunted” rather than the “hunter” and you’ll have senior executives, board members and recruiters calling you. Executives …
A strong brand marketed enterprise-wide could help you retain your current position. The greater the number of people who could potentially fill your role in the company, the more disposable your appear. Begin now to position yourself as indispensable by communicating your brand to every executive above you in the organization.
Brand yourself as “THE” solution to a particular type of problem and back it up with demonstratable proof. The higher the perceived value you can create, the greater the compensation you can command.
Use your brand to drive and manage your career. Take a “proactive” stance rather than waiting until there’s a setback in your employment status or career that sends you into a tailspin. Proactive executives don’t feel that putting out fires all day is a very effective way to run a business or manage their career. …
Brand yourself to help you achieve your personal and professional goals. When your brand is in alignment with the work you do, you’ll feel rewarded and fulfilled. If you come home from work and feel like your job is draining the life right out of you, you’re NOT in alignment with your brand. I’m not …
