Targeted Research Gives Executive Job Seekers an Advantage over their Competition

iStock_000005614684XSmallWhat is the most effective executive job hunting strategy in today’s demanding market? The answer may surprise you. With so many job seekers searching for the proverbial needle in the haystack when it comes to finding the perfect position, targeted research offers a direct path to landing that attractive executive position at a company that offers the opportunity for professional growth and development. Just as employers need to screen potential employees, executive job seekers need to screen prospective employers to make sure the goals of the company match the goals of the executive. This is best done through targeted research.

When you research target companies, consider the following characteristics of the company:

  • Is the company private or public? Is it for-profit or a not-for-profit?
  • What is the company’s industry classification?
  • What is the company’s vision, strategy, and mission?
  • What is the company’s culture? Is it a fast-paced environment or does it operate at a leisurely pace?
  • What is the stage of growth? Is the company a start-up, a sustaining business, or is it in decline?
  • Does the company grow through expansion of the current service or product lines, through acquisition, or by developing partnerships with other companies?
  • Is it in hyper growth or steady year-after-year growth?
  • Is it business-to-business, business-to-consumer, or business-to-government?
  • Is the company an industry leader, an emerging company, a pioneering company, or a traditional company?
  • It a green company, a socially conscious company, or does it ignore such considerations?
  • Does the pay scale and available benefits meet your needs?
  • What is the commuting distance?

As you can see there is much to consider about targeted companies. Directed research is the hallmark of an effective targeted marketing campaign. Above all, it’s an opportunity to learn about target companies and discover major problems that you can solve. Although this is the nitty-gritty of the executive job search, it is important to take your time with the research process as it will give you an advantage over your competitors. A candidate who knows the interviewing company’s problems and how to resolve them is the job candidate who lands the job. It’s that simple.

So, how do you find these answers? Check out Landing an Executive Position – Proven Job Search Strategies that Win Offers for a list of websites that offer valuable company information as well as a list of strategies that include purchasing company mailing lists, using Google news alerts, and corresponding with industry recruiters to gather as much targeted research as possible about companies you are interested in pursuing.

This brief article is an excerpt from Landing An Executive Position.

*This article may be republished with written permission.  If you are interested in posting this article on your blog, please email me at Beverly@HarveyCareers.com.  I will respond within 2 business days with my required signature and credits.

 

 

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Beverly Harvey, an executive career coach and job search strategist for senior-level and C-level executives, is passionate about identifying her clients’ unique talents, crystallizing their brand, articulating their value proposition, and creating dynamic marketing materials and job search strategies to achieve a successful landing.

Beverly is the author of the book “Landing An Executive Position” and has contributed to 23 career books.

In business since 1991 … and on the web since 1998, Beverly has worked with executives from global Fortune 500 corporations, small- and medium-size enterprises, privately held companies, family owned businesses, government agencies, and non-profit organizations.

Certifications include:

* Credentialed Career Manager
* Certified Career Management Coach
* Certified Job & Career Transition Coach
* Reach Certified Personal Branding Strategist
* Reach Certified Social Branding Analyst
* Certified 360Reach Analyst
* Certified Executive & Leadership Development Coach
* Certified Job Search Strategist
* Certified Social Media Career Strategist
* Certified On-line Identity Manager
* Master Resume Writer
* Certified Professional Resume Writer

Beverly completed Coach training through The Academies and the Career Planning and Adult Development Network. She studied personal branding under the international personal branding guru, William Arruda.

Beverly is the Director of Job Search Academy and Instructor for the Certified Job Search Strategist training program for career coaches.

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