Tag: marketing

Executive Branding Tip 9

Create a strategy for developing brand equity. As in traditional marketing, your executive brand should remain consistent throughout all of your marketing channels to build brand equity. The positive feelings your target audience accumulates about you is what makes your

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Executive Branding Tip 8

Create a plan to take your brand to market. You can have an incredible brand, but if no one knows about it, you’re not going to experience much success in your career. Once you’ve identified your brand, create a promotional

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