Tag: Branding

Land a Rewarding Executive Position with a Dynamic Portfolio

Long gone are the days of sending out resumes cut and pasted from Internet resume templates. For executives going through the career transition process this manner of applying for positions will simply not cut it. While boilerplate cover letters and

Share and Enjoy:
Posted in Book Excerpts, Branding Tagged with: , ,

Is Your Brand In Alignment With Your Goals?

Personal branding is the future of executive career management. It means identifying and communicating what makes you unique, relevant, and compelling so that you can reach your career goals and achieve your purpose. Personal branding is about differentiation. It’s about

Share and Enjoy:
Posted in Book Excerpts, Branding Tagged with: ,

Executive Branding Tip 9

Create a strategy for developing brand equity. As in traditional marketing, your executive brand should remain consistent throughout all of your marketing channels to build brand equity. The positive feelings your target audience accumulates about you is what makes your

Share and Enjoy:
Posted in Branding Tagged with: ,

Executive Branding Tip 7

Communicate your brand so your network can provide you with appropriate connections. If your contacts are crystal clear about your brand, it enables them to provide you with appropriate connections. Alternatively, if you tell your network you are able to

Share and Enjoy:
Posted in Branding Tagged with:

Executive Branding Tip 6

Communicate your brand to intensify your leadership persona. You leadership brand communicates your identity and distinctiveness as a leader in your field. It communicates the value you offer. Your leadership persona is the single most powerful point of attraction. Companies

Share and Enjoy:
Posted in Branding Tagged with:

Executive Branding Tip 5

Brand yourself to gain a competitive advantage. Branding is being known for making the most significant contribution in your particular area of expertise – it’s reputational power. If you’re high profile and well known … you’ll be the “hunted” rather

Share and Enjoy:
Posted in Branding Tagged with:

Executive Branding Tip 4

A strong brand marketed enterprise-wide could help you retain your current position. The greater the number of people who could potentially fill your role in the company, the more disposable your appear. Begin now to position yourself as indispensable by communicating your brand to every executive above you in the organization.

Share and Enjoy:
Posted in Branding Tagged with:

Executive Branding Tip 3

Brand yourself as “THE” solution to a particular type of problem and back it up with demonstratable proof. The higher the perceived value you can create, the greater the compensation you can command.

Share and Enjoy:
Posted in Branding Tagged with:

Executive Branding Tip 2

Use your brand to drive and manage your career. Take a “proactive” stance rather than waiting until there’s a setback in your employment status or career that sends you into a tailspin. Proactive executives don’t feel that putting out fires

Share and Enjoy:
Posted in Branding Tagged with:

Executive Branding Tip 1

Brand yourself to help you achieve your personal and professional goals. When your brand is in alignment with the work you do, you’ll feel rewarded and fulfilled. If you come home from work and feel like your job is draining

Share and Enjoy:
Posted in Branding Tagged with: