Just Awarded Reach Certified Online Identity Strategist

Managing your online identity has become so critical that I eagerly signed up for this certification program presented by William Arruda as  soon as I heard about it. While I try to keep up to date on new media, it’s an ever changing landscape with new applications continually emerging. The course was fascinating and covered a structured approach that included evaluating, diagnosing, planning, implementing and measuring.

Some of the stats provided included:

  • Microsoft, 2009 — 79% of US hiring managers and recruiters reviewed online information about job applicants.
  • Microsoft, 2009 —  70% rejected candidates based on what they found.
  • Hill & Knowlton — 87% believe the CEO’s reputation is an important part of a company’s reputation.

The online venues provide an opportunity for executives to position themselves as a thought leader. It’s also a critical tool for ongoing career marketing and management.

Howard Nestler, CEO of Executive Options states: “The greater the visibility enjoyed by an executive, the greater the value of his or her compensation…an executive can increase the amount of his or her compensation by increasing one statistic; the number of CEOs and decision-makers in a sector that are aware of the executive’s accomplishments. The typical executive sees himself or herself as an employee and not as a brand.”

I’ll be writing more about these topics in the weeks to come to help you increase your visibility.

Share and Enjoy:

Beverly Harvey, an executive career coach and job search strategist for senior-level and C-level executives, is passionate about identifying her clients’ unique talents, crystallizing their brand, articulating their value proposition, and creating dynamic marketing materials and job search strategies to achieve a successful landing. Beverly is the author of the book "Landing An Executive Position" and has contributed to 23 career books. In business since 1991 ... and on the web since 1998, Beverly has worked with executives from global Fortune 500 corporations, small- and medium-size enterprises, privately held companies, family owned businesses, government agencies, and non-profit organizations. Certifications include: * Credentialed Career Manager * Certified Career Management Coach * Certified Job & Career Transition Coach * Reach Certified Personal Branding Strategist * Reach Certified Social Branding Analyst * Certified 360Reach Analyst * Certified Executive & Leadership Development Coach * Certified Job Search Strategist * Certified Social Media Career Strategist * Certified On-line Identity Manager * Master Resume Writer * Certified Professional Resume Writer Beverly completed Coach training through The Academies and the Career Planning and Adult Development Network. She studied personal branding under the international personal branding guru, William Arruda. Beverly is the Director of Job Search Academy and Instructor for the Certified Job Search Strategist training program for career coaches.

Posted in Job Search, Online Identity Tagged with:

Leave a Reply

Your email address will not be published. Required fields are marked *

*