Executive Branding Tip 5

Brand yourself to gain a competitive advantage.

Branding is being known for making the most significant contribution in your particular area of expertise – it’s reputational power. If you’re high profile and well known … you’ll be the “hunted” rather than the “hunter” and you’ll have senior executives, board members and recruiters calling you.

Executives are hired for niche expertise (turnarounds, start-ups, infrastructure architecture, business development, SAP, ERP implementations, global outsourcing, CRM, next-generation technology strategies, etc.) and the ROI they deliver.

For example: If you’re a turnaround artist in a particular industry and you’ve marketed yourself as a turnaround artist … business leaders and recruiters will most likely follow your whereabouts and call you when they need a turnaround artist.

It’s imperative in this market to differentiate yourself and create individuality and a unique value proposition. The more you promote and market your brand, the more you distinguish yourself from your peers and the less you have to do to convince people you are the solution to their problem. However, you can’t leave this to chance, you must make a plan to position yourself to be noticed … to gain recognition and respect.

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Beverly Harvey, an executive career coach and job search strategist for senior-level and C-level executives, is passionate about identifying her clients’ unique talents, crystallizing their brand, articulating their value proposition, and creating dynamic marketing materials and job search strategies to achieve a successful landing. Beverly is the author of the book "Landing An Executive Position" and has contributed to 23 career books. In business since 1991 ... and on the web since 1998, Beverly has worked with executives from global Fortune 500 corporations, small- and medium-size enterprises, privately held companies, family owned businesses, government agencies, and non-profit organizations. Certifications include: * Credentialed Career Manager * Certified Career Management Coach * Certified Job & Career Transition Coach * Reach Certified Personal Branding Strategist * Reach Certified Social Branding Analyst * Certified 360Reach Analyst * Certified Executive & Leadership Development Coach * Certified Job Search Strategist * Certified Social Media Career Strategist * Certified On-line Identity Manager * Master Resume Writer * Certified Professional Resume Writer Beverly completed Coach training through The Academies and the Career Planning and Adult Development Network. She studied personal branding under the international personal branding guru, William Arruda. Beverly is the Director of Job Search Academy and Instructor for the Certified Job Search Strategist training program for career coaches.

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