Category: Branding

Land a Rewarding Executive Position with a Dynamic Portfolio

Long gone are the days of sending out resumes cut and pasted from Internet resume templates. For executives going through the career transition process this manner of applying for positions will simply not cut it. While boilerplate cover letters and

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Seven Ways to Keep in Touch with Your Contacts

Keith Ferrazzi, author of Never Eat Alone recommends that you build your network before you need it and keep in touch with your network on an ongoing basis. He also recommends that you periodically connect with each of your contacts to

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Are You Crystal Clear About Your Value Proposition?

Your branded value proposition is your unique promise of value. It is a statement of the tangible results a company expects to gain by hiring you. But how do you define this value and, most importantly, how do you demonstrate

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Is Your Brand In Alignment With Your Goals?

Personal branding is the future of executive career management. It means identifying and communicating what makes you unique, relevant, and compelling so that you can reach your career goals and achieve your purpose. Personal branding is about differentiation. It’s about

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Tips for Enhancing Your Executive Brand within the Organization

Brands are built on your daily actions and behavior. There is no such thing as a communication, activity, posture, or approach that doesn’t count. Your brand is constantly being evaluated by those around you—both consciously and unconsciously. While most senior

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Reflecting on 2011

Reflecting on the past year can be very enlightening. While we all live such busy lives, we seldom take time to celebrate our learnings and accomplishments. Yet, it’s important to set aside 30-40 minutes each month, or at least, quarterly

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Executive Branding Tip 10

Integrate your brand in to your career marketing materials. Weave your clear and compelling brand into your value proposition, accomplishment statements, resume, online bios and profiles, letters, website, blog, web portfolio, career biographies, positioning statements, leadership philosophy, and any other

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Executive Branding Tip 9

Create a strategy for developing brand equity. As in traditional marketing, your executive brand should remain consistent throughout all of your marketing channels to build brand equity. The positive feelings your target audience accumulates about you is what makes your

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Executive Branding Tip 8

Create a plan to take your brand to market. You can have an incredible brand, but if no one knows about it, you’re not going to experience much success in your career. Once you’ve identified your brand, create a promotional

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Executive Branding Tip 7

Communicate your brand so your network can provide you with appropriate connections. If your contacts are crystal clear about your brand, it enables them to provide you with appropriate connections. Alternatively, if you tell your network you are able to

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