Author: Beverly Harvey
Beverly Harvey, an executive career coach and job search strategist for senior-level and C-level executives, is passionate about identifying her clients’ unique talents, crystallizing their brand, articulating their value proposition, and creating dynamic marketing materials and job search strategies to achieve a successful landing. Beverly is the author of the book "Landing An Executive Position" and has contributed to 23 career books. In business since 1991 ... and on the web since 1998, Beverly has worked with executives from global Fortune 500 corporations, small- and medium-size enterprises, privately held companies, family owned businesses, government agencies, and non-profit organizations. Certifications include: * Credentialed Career Manager * Certified Career Management Coach * Certified Job & Career Transition Coach * Reach Certified Personal Branding Strategist * Reach Certified Social Branding Analyst * Certified 360Reach Analyst * Certified Executive & Leadership Development Coach * Certified Job Search Strategist * Certified Social Media Career Strategist * Certified On-line Identity Manager * Master Resume Writer * Certified Professional Resume Writer Beverly completed Coach training through The Academies and the Career Planning and Adult Development Network. She studied personal branding under the international personal branding guru, William Arruda. Beverly is the Director of Job Search Academy and Instructor for the Certified Job Search Strategist training program for career coaches.

Developing a Targeted Mailing List

There are two basic schools of thought on direct mail aimed at locating a new position, commonly referred to as mass mailings and targeted direct mailings. The former relies on the premise that if enough letters and résumés are mailed,

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Land a Rewarding Executive Position with a Dynamic Portfolio

Long gone are the days of sending out resumes cut and pasted from Internet resume templates. For executives going through the career transition process this manner of applying for positions will simply not cut it. While boilerplate cover letters and

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How to Leverage Blogs in Your Job Search

One of the more productive tools to make high-level executive contacts has turned out to be blogging. Many savvy job seekers are now including blogs as part of their research and networking strategy to find executive positions. Likewise, recruiters are

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Targeted Research Gives Executive Job Seekers an Advantage over their Competition

What is the most effective executive job hunting strategy in today’s demanding market? The answer may surprise you. With so many job seekers searching for the proverbial needle in the haystack when it comes to finding the perfect position, targeted

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Elevator Pitch

Your elevator pitch is a twenty-to thirty-second statement that tells networking contacts and company decision makers that you have what it takes to resolve their outstanding problem(s). It’s centered on your branded value proposition, what you offer, what you bring

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Seven Ways to Keep in Touch with Your Contacts

Keith Ferrazzi, author of Never Eat Alone recommends that you build your network before you need it and keep in touch with your network on an ongoing basis. He also recommends that you periodically connect with each of your contacts to

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What is Networking?

Networking is about building relationships and making connections with people who will lead you to jobs. What makes it especially effective is its quid-pro-quo aspect: it’s about helping others who can also help you. Bear in mind that it’s a

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Why Pursue The Hidden Job Market

Are you ready for a shocking statistic? A review of the Department of Labor’s Bureau of Labor Statistics report states that the majority of all jobs are hidden or unadvertised. The actual percentage changes month to month but has been

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Are You Crystal Clear About Your Value Proposition?

Your branded value proposition is your unique promise of value. It is a statement of the tangible results a company expects to gain by hiring you. But how do you define this value and, most importantly, how do you demonstrate

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Is Your Brand In Alignment With Your Goals?

Personal branding is the future of executive career management. It means identifying and communicating what makes you unique, relevant, and compelling so that you can reach your career goals and achieve your purpose. Personal branding is about differentiation. It’s about

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